MARKET RESEARCH TECHNOLOGY COMPANY ACHIEVES LONG-TIME INDUSTRY GOAL FOR VIRTUAL REALITY

NASHVILLE, Tenn. (September 8, 2014) — U.S.-based market research technology and services firm, 20|20 Research, today unveiled a virtual reality platform that allows researchers to simulate a multitude of consumer products and sensory experiences for more engaging, detailed and cost-effective market research.

Debuted at ESOMAR’s 2014 Congress, which opened September 7 in Nice, France, the platform harnesses virtual and augmented reality to place respondents in almost any setting, measure their responses and better understand their reactions and behavior.

To read the full press release, please download this PDF:

20|20 Launches Virtual Reality Research Tool

Watch a demonstration of Virtual Reality:

20|20 Introduces Virtual Reality