MRIA’s Vue Magazine recently published an article written by 20|20’s CIO Isaac Rogers in thier April issue.

“The Naysayer’s Guide to Virtual Reality in Marketing Research” is a friendly harbinger for market research professionals and why they should consider incorporating it into their business.

The following is a brief excerpt:

Virtual reality (VR) is the current darling of the technology world. It’s hard to read the technology section of any leading publication without seeing at least one mention of virtual or augmented reality (AR). These technologies promise to revolutionize how human beings interact with technology by creating experiences so realistic that the mind begins to ignore the fact that what it’s seeing isn’t real.

To read the full article, please download this PDF: Vue_0415 _ Rogers

Or, view it on the MRIA website.