The Naysayer’s Guide to Virtual Reality in Marketing Research

By |April 20th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , |

MRIA's Vue Magazine recently published an article written by 20|20's CIO Isaac Rogers in thier April issue. "The Naysayer's Guide to Virtual Reality in Marketing Research" is a friendly harbinger for market research professionals and why they should consider incorporating it into their business. The following is a brief excerpt: Virtual reality (VR) is the current darling of [...]