Tropicana: Up-to-date isn’t always better

By |March 3rd, 2009|Categories: Uncategorized|Tags: , , |

Like “New Coke,” Tropicana recently made a serious packaging boo boo by “updating” their carton and sacrificing their brand identifiers.  Unfortunately, the carton looked more modern but also lost all the brand identity loyal Tropicana users needed to quickly pick out their favorite juice.  This article comes from designer Patrick Algrin who has a blog [...]