Techniques

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Webinar Video – Strange Bedfellows: How to Leverage Both Traditional and Online Qual

By |May 26th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , , |

 Brought to you by Quirks and 20|20 In May 2016, 20|20 partnered with Quirks for a webinar exploring best practices for combining traditional face-to-face and online qualitative research. Today, more and more researchers are finding opportunities to combine both traditional and online qualitative research within a single project, thereby giving participants a chance for greater experience [...]

Webinar PDF – Strange Bedfellows: How to Leverage Both Traditional and Online Qual

By |May 26th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

 Brought to you by Quirks and 20|20 In May 2016, 20|20 partnered with Quirks for a webinar exploring best practices for combining traditional face-to-face and online qualitative research. For those who would like a copy of the webinar presentation, we have created a downloadable PDF of the slide deck. If you have any questions as you are [...]

How wearables might answer behavioral questions today’s Market Researchers might not even think to ask

By |December 17th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , |

Marktforschung recently published an article written by 20|20's Chief Innovation Officer Isaac Rogers in their July 2015 issue. "How wearables might answer behavioral questions today's Market Researchers might not even think to ask" discusses the potential of wearables and how they might reshape our understanding of actual consumer behavior and offers suggestions of integrating this new [...]

Online Qualitative Recruiting: Is There a Better Way?

By |October 29th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , |

Alert! Magazine recently published an article written by 20|20's Director of Project Management Sheena Swanson Bacon in their July 2015 issue. "Online Qualitative Recruiting: Is There a Better Way?" offers suggestions on how to improve efficiency and timeliness, reduce costs, and strengthen communication between all parties during the recruiting stage for online qualitative projects, based on [...]

Just Right Indeed: The Goldilocks approach to innovation research

By |August 7th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , , |

Quirks recently published an article written by 20|20's CIO Isaac Rogers in their August 2015 issue. "Just Right Indeed: The Goldilocks approach to innovation research" sheds light on how a hybrid quant+qual mini-community can come together to make new product innovation research more effective. The following is a brief excerpt: In April 2015, Quirk's presented a Webinar [...]

How Integrated Quant+Qual is Democratizing Research

By |August 7th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , , |

Survey Magazine recently published an article written by 20|20's CIO Isaac Rogers in their July issue. "How Integrated Quant+Qual Is Democratizing Research" explains how a subtle wind of change is blowing through the industry, breaking down the walls between quant and qual research. The following is a brief excerpt: It is common practice in our industry to [...]

You Can Go Global With Technology: 6 Ideas To Take Around The World

By |July 10th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , |

QRCA Views recently published an article written by 20|20's CEO, Jim Bryson in their Summer 2015 issue. "You Can Go Global With Technology: 6 ideas to take around the world" shows qualitative researchers just how easy it is to do research across the globe due to the technologies that interconnect us all. The following is [...]

Qual Research’s Journey Out of the Rabbit Hole

By |May 12th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , |

The American Marketing Association recently published an article written on their Elevate blog by 20|20's CEO Jim Bryson.  "Qual Research's Journey Out of the Rabbit Hole" uses the lens of Alice and Wonderland to survey the mad world of Qualitative Research. The following is a brief excerpt: “But I don’t want to go among mad people,” Alice [...]

The Naysayer’s Guide to Virtual Reality in Marketing Research

By |April 20th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , |

MRIA's Vue Magazine recently published an article written by 20|20's CIO Isaac Rogers in thier April issue. "The Naysayer's Guide to Virtual Reality in Marketing Research" is a friendly harbinger for market research professionals and why they should consider incorporating it into their business. The following is a brief excerpt: Virtual reality (VR) is the current darling of [...]

Coming of Age

By |April 16th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Research &Results recently published an article written by 20|20's CIO Isaac Rogers in their April issue. "Coming of Age: How integrated quant and qual research benefits from digital methods and helps researchers" gives light to the new technologies to help both quant and qual research be integrated in the digital world. The following is a brief excerpt: [...]