quant+qual

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A Cross-Section of America’s Voters Speak Out on the Burning Questions No Debate Reporter Dared Ask

By |September 18th, 2015|Categories: Press Release|Tags: , , , , , , , , , , , |

The Questions Americans REALLY Had on their Minds NASHVILLE, Tenn. (September 16, 2015) --Forget immigration, the Iran deal, Obamacare, restraining the federal government or even the brashness of The Donald. What American voters REALLY wanted discussed in Wednesday evening's Republican presidential debate -- but wasn't -- concerned the candidates' hair. And, yes, voters agree, more [...]

Just Right Indeed: The Goldilocks approach to innovation research

By |August 7th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , , |

Quirks recently published an article written by 20|20's CIO Isaac Rogers in their August 2015 issue. "Just Right Indeed: The Goldilocks approach to innovation research" sheds light on how a hybrid quant+qual mini-community can come together to make new product innovation research more effective. The following is a brief excerpt: In April 2015, Quirk's presented a Webinar [...]

How Integrated Quant+Qual is Democratizing Research

By |August 7th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , , , |

Survey Magazine recently published an article written by 20|20's CIO Isaac Rogers in their July issue. "How Integrated Quant+Qual Is Democratizing Research" explains how a subtle wind of change is blowing through the industry, breaking down the walls between quant and qual research. The following is a brief excerpt: It is common practice in our industry to [...]

20|20 Research Introduces Integrated Quant+Qual Service for Researchers

By |June 10th, 2015|Categories: Press Release|Tags: , , , , , , , , |

TOOL EASILY INTEGRATES QUALITATIVE AND QUANTITATIVE DISCIPLINES INTO ONE STUDY NASHVILLE, Tenn. (May 7, 2015)  --  For years, quantitative and qualitative researchers have lived on separate sides of a wall that divides the two fields.  Today, that no longer needs to be the case. Global research technology and service company 20|20 Research has launched a new service that unites [...]

The New Quant+Qual Paradigm Webinar Video

By |April 16th, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , |

 Brought to you by Quirks and 20|20 In April 2015, 20|20 partnered with Quirks to bring a webinar exploring practical approaches to better research through quant+qual integration. This webinar is for researchers who conduct quantitative and/or qualitative research.  Quant and Qual research do not have to be like oil and water. Today's market research technology [...]