The Power of the Target Perspective

By |December 1st, 2015|Categories: Articles and Case Studies|Tags: , , , , , , |

QRCA Views featured an article written by Katie White, 20|20 Senior Project Manager, in the Winter 2015 issue. “The Power of the Target Perspective” sheds light on how this method can improve the potential for success when recruiting study participants. The following is a brief summary: Market research today is a more sophisticated discipline than ever before. Thanks to technology that is [...]