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The Great Quant/Qual Divide

By |November 20th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Research World recently published an article written by 20|20's CEO Jim Bryson.  "The Great Quant/Qual Divide" discusses how integrative research is becoming the new normal in the industry. The following is a brief excerpt: Research has to learn to move at the speed of business. Qualitative and quantitative research specialties that are separated by literal and [...]

Better, Faster, Physician Research

By |November 20th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

AMA Marketing Health Services Newsletter recently published an article written by 20|20's CEO Jim Bryson.  "Better, Faster Physician Research" gives best practices for recruiting and executing studies with physicians. The following is a brief excerpt: Today, technology penetration has advanced so that marketers and researchers now can reach busy physicians at times and places that are [...]

Is Qual Evolving to Extinction?

By |November 14th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Greenbook recently published an article written by 20|20's CEO Jim Bryson.  "Is Qual Evolving to Extinction" gives researchers a prediction of where the industry is going in the years to come, whether it will be seen thriving or dying. The following is a brief excerpt: We all know that focus groups are not dead. Such a [...]

Why B-2-B Research is like Herding Cats

By |November 13th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , |

AMA's B2B Newsletter recently published an article written by 20|20's CEO Jim Bryson. Why B-2-B Research is like Herding Cats explores how the new technology in market research can help can help respondents and researches ensure the best interviews. The following is a brief excerpt: For marketers and researchers, B-to-B research can seem like herding [...]

7 Days, 7 Countries, 7 Ways

By |August 5th, 2014|Categories: Articles and Case Studies|Tags: , , , , |

AMA's Marketing Insights recently published an article written by 20|20's CEO Jim Bryson in their July/August 2014 issue. "7 Days, 7 Countries, 7 Ways" explores new technology trends in multinational qualitative research through the "three sevens challenge" to prove if qualitative technology can live up to the hype. The following is a brief excerpt: Traditional, in-person, international [...]