Winning Clients: An End User Perspective

By |February 10th, 2009|Categories: Uncategorized|Tags: , , |

Regina Lewis, PhD and VP of Global Insights for InterContinental Hotels Group gave an “End User’s Perspective” at the MRA’s CEO Summit.  Here are some notes from her presentation that you might find helpful the next time you try to land that big account. During a recession, end users are often understaffed but still have [...]