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CASRO Transformation Spotlight: 20|20 Is Writing the Lyrics of Qualitative Transformation

By |January 21st, 2015|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , , |

Greenbook recently published an article written by Jeff Resnick as part of the CASRO Transformation Series.  "20|20 Is Writing the Lyrics of Qualitative Transformation" discusses 20|20's growth with the evolving market research industry and thoughts about this transformation shared by 20|20's CEO Jim Bryson. The following is a brief excerpt: This month’s Transform Blog takes us to Nashville, Tennessee [...]

Is Qual Evolving to Extinction?

By |November 14th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Greenbook recently published an article written by 20|20's CEO Jim Bryson.  "Is Qual Evolving to Extinction" gives researchers a prediction of where the industry is going in the years to come, whether it will be seen thriving or dying. The following is a brief excerpt: We all know that focus groups are not dead. Such a [...]