Why B-2-B Research is like Herding Cats

By |November 13th, 2014|Categories: Articles and Case Studies|Tags: , , , , , , |

AMA's B2B Newsletter recently published an article written by 20|20's CEO Jim Bryson. Why B-2-B Research is like Herding Cats explores how the new technology in market research can help can help respondents and researches ensure the best interviews. The following is a brief excerpt: For marketers and researchers, B-to-B research can seem like herding [...]