QualLink™ is the first technology that facilitates the seamless integration of quant and qual through a rich online discussion by your survey participants. It allows you to integrate the data collected during the survey to enrich your qualitative discussion. Simply identify qualifying criteria in your survey and QualLink™ pushes selected participants directly into a moderated QualBoard® discussion.
Included in QualLink™
Convenient and reliable quant to qual hybrid research methodology.
Group tagging capabilities for easy segmentation.
Quick and easy method of routing participants from your survey to QualBoard®.