QRCA Views featured an article written by Katie White, 20|20 Senior Project Manager, in the Winter 2015 issue.
“The Power of the Target Perspective” sheds light on how this method can improve the potential for success when recruiting study participants.
The following is a brief summary:
Market research today is a more sophisticated discipline than ever before. Thanks to technology that is improving daily and research professionals who aggressively embrace more advanced techniques, researchers are providing clients new levels of intelligence and insight. The “Target Perspective” concept involves identifying and utilizing key behaviors found in the study’s target market—schedules, communications habits, routines, passions, fears, values—to influence project design, recruitment strategy and discussion guide development.