FIRST WEARABLE APP IN MARKETING RESEARCH EXPANDS THE LIMITS ON INFORMATION THAT CAN BE GAINED IN A STUDY
NASHVILLE, Tenn. (August 5, 2015) — Harnessing the power and flair of the recently launched Apple Watch, global research technology and service company 20|20 Research today announced an Apple Watch companion app for the company’s QualBoard® Mobile™ platform.
The new product extension marks the first wearable app for qualitative and one of the first wearable technologies specifically designed for the marketing research industry.
Released as a free update to all research participants who download the QualBoard Mobile iOS application, the app should increase engagement in mobile qualitative research studies, thanks to reminders and push notifications driven to the watch wearer. Using Apple’s proprietary “Handoff” feature, Apple Watch users can simply touch the notifications sent to their wrist to respond to survey questions via the QualBoard Mobile application.