Interview respondents in 5 states within 5 hours. No travel necessary! Studies take place on your schedule. Just pick the date and time…and you’re set. No facility availability to worry about, no travel and no logistics.
Conduct longitudinal studies with interviews spread over weeks or months.
Walk around a respondent’s home without ever leaving the comfort of your office chair. No additional travel expenses, such as flights, hotels, and taxis.
Because the In-homeMobile Ethnography™ is run through an online platform, there are fewer limitations to your research. Instead of test kitchens, watch as participants cook meals in their own homes. See what their closet really looks like. You no longer have to travel to their home—and fewer limitations means better research.