Marktforschung recently published an article written by 20|20’s Chief Innovation Officer Isaac Rogers in their July 2015 issue.

“How wearables might answer behavioral questions today’s Market Researchers might not even think to ask” discusses the potential of wearables and how they might reshape our understanding of actual consumer behavior and offers suggestions of integrating this new generation of digital tools into our toolkit.

The following is a brief excerpt:

When you ask market researchers what technology has had the most dramatic impact on data collection methodologies in the past ten years, most (if not quite all) will be quick to answer “the smartphone”. Perhaps no category of device since the Internet-connected computer has changed the way that consumers live their lives as much as our beloved iPhones and Androids.

To read the full article, please download this PDF: Marktforschung July 2015