Quirks recently published an article written by 20|20 Technology CEO Isaac Rogers in their January 2017 issue.
“Fast-casual MR: Leveraging Online Qualitative for Fast Delivery” explores how digital tools can help researchers meet end-client demands for timely, usable insights.
The following is a brief excerpt:
In many ways, the gold-standard qualitative research project is very much like that fine-dining restaurant in the minds of researchers and clients. If we have enough time and budget, we seek out a picture-perfect project that we know will give us the rich insights we are hungry for. We know it’ll cost us a pretty penny and we know it’s not the fastest meal in town but sometimes it’s what we really need.