Quirk’s recently published an article written by 20|20’s President, Jim Bryson, in their December 2015 issue.

“Extracting Maximum Value: How to Use the By-Products of Qualitative Recruiting” considers consumers who don’t fit focus group screening criteria and provides a process for researchers and recruiters to partner with these respondents to mine the usable data given.

The following is a brief excerpt:

As researchers, we do not think of qualitative recruiting as an “industrial or biological process” but there is no doubt that it is a process that we use to attain an end product, a qualified respondent. The qualified respondent is what matters and we pull out all the stops to find that survey participant.

To read the full article, please download this PDF: Quirk’a December 2015