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Strange Bedfellows: How to Leverage Both Traditional and Online Qualitative Research

By |July 27th, 2016|Categories: Uncategorized|

One or the other. That is historically how traditional, in-person qualitative and online qualitative have been viewed; projects are typically designed only for one method or the other. But today, more and more researchers are finding opportunities to combine both face-to-face research and online qualitative within a single project, thereby giving participants a chance for [...]

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Josh White Awarded Survey Magazine’s 2015 Technology Trendsetter

By |March 20th, 2015|Categories: Articles and Case Studies, Uncategorized|Tags: , , , , , , , , , , , |

In the March 2015  issue of Survey Magazine, 20|20 Director of  Global Support Team Josh White was awarded the "Techie in Training" Award for one of the Market Research Technology Trendsetters. "Rarely do you find an excellent problem solver, who is also a great leader, whom peers enjoy collaborating with, all molded into an individual that [...]

Sheena Swanson Awarded Survey Magazine’s Top 20 Researchers You Need To Know

By |October 23rd, 2014|Categories: Articles and Case Studies, Uncategorized|Tags: , , , , , , , |

In the September 2014 issue of Survey Magazine, 20|20 Director of Project Management Sheena Swanson was awarded the "Unknown Soldier" Award for one of the Top 20 Researchers You Need to Know. "Sheena is extremely poised and professional at a young age. She is extremely intelligent, anyone that meets Sheena will immediately develop a connection. A [...]

Breaking in New Clients

By |October 1st, 2009|Categories: Uncategorized|Tags: , , , , |

Have you ever had an internal or external client who was skeptical about the value of online research, or even research in general?  Chris Kann has recorded a podcast for QRCA that outlines how she used quantitative and online qualitative research to nurture a client relationship that grew to be strong and exciting.  Chris is [...]

Massachusetts Reverses: Exempts physician incentives

By |June 1st, 2009|Categories: Uncategorized|Tags: , |

A few weeks ago, we alerted you that Massachusetts passed a reporting requirement on all physician research incentive payments.  Because of diligent work by the Marketing Research Association (MRA) Massachusetts has now clarified that the regulation does not apply to market research.  Here is the text of MRA’s release: Victory for MRA and the Profession! [...]

Brand Creative Testing Using Mind Clouds

By |April 10th, 2009|Categories: Uncategorized|Tags: , |

All moderators have asked themselves whether to introduce advertising creative early in the focus group to minimize bias or later in the group to better understand context.  Emiel Van Wegen offers the following specific advice on how to conduct a focus group on new advertising creative.  Emiel writes a blog, Research Reinvented, that can be [...]

Marketing Spending: From the bottom looking up?

By |April 6th, 2009|Categories: Uncategorized|Tags: , , |

From our friends at Mr. Web (http://www.mrweb.com/drno/news9801.htm), here is a survey that says we may have hit bottom and are about to begin climbing out of this spending hole we are in.  At least the rate of decline seems to be slowing.  I’ll continue to watch for other reports to see if they agree.  Here [...]

Value Propositions: 3-D and 5-P approaches

By |March 11th, 2009|Categories: Uncategorized|Tags: , , |

As qualitative researchers we are often working to uncover the valua proposition or the USP for a particular product or service.  As with many things, I’m always looking for ways to structure my thinking or brainstorming.  Having some type of structure, or knowing the questions to ask, is simply much easier than staring at a [...]