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CEO Isaac Rogers and the 20|20 Team Featured in Recent Article from S&P Global

By |July 26th, 2017|Categories: Articles and Case Studies|

S&P Global recently published an article “Analysts: The Markets ‘disenchanted’ with Snapchat” featuring commentary from CEO Isaac Rogers and insights based off a 1,000-person nationwide survey conducted by the 20|20 team. “Analysts: The Markets ‘disenchanted’ with Snapchat” offers perspective on how the younger millennials feel about Snapchat. It discusses its [...]

Today’s Hybrid Research: It Might Not Mean What You Think It Means

By |February 13th, 2017|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

A 20|20 White Paper As brands engage in a never-ending battle for share of mind and wallet, every new piece of insight has the potential to provide a competitive advantage. The companies that win are those that have a 360-degree view of their consumer and their competitors – and there [...]

Fast-casual MR: Leveraging Online Qualitative for Fast Delivery

By |January 13th, 2017|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Quirks recently published an article written by 20|20 Technology CEO Isaac Rogers in their January 2017 issue. “Fast-casual MR: Leveraging Online Qualitative for Fast Delivery” explores how digital tools can help researchers meet end-client demands for timely, usable insights. The following is a brief excerpt: In many ways, the gold-standard qualitative research project is very much like that [...]

An Inside Look at Traveler Decision Making

By |December 14th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , , , , , |

Where They Go. Why They Stay. 20|20 Research recently partnered with Sullivan, a brand engagement firm, on a research initiative to better understand how travelers research and choose where to stay on a vacation. Using QualBoard for an online discussion and QualMeeting for webcam interviews, participants across the U.S. shared their thoughts, feelings and experiences [...]

Learn and Earn: Three Intriguing Lessons from Online Qual

By |September 13th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Research and Results recently published an article written by 20|20 Technology CEO Isaac Rogers. “Learn and Earn: Three Intriguing Lessons from Online Qual” illustrates how online qualitative allows researchers to reach their consumers in new ways. The following is a brief excerpt: The conversation usually starts out something like this: "The project was fine. It just doesn’t feel [...]

Unlocking Best Practices: What Advanced Analytics Reveal About Effective Online Discussions

By |August 19th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , , , |

A 20|20 White Paper Rather than design and recommend best practices based on gut feelings, the team at 20|20 decided to do some research of our own, studying a sample of completed projects to see what insights we could glean. These projects were run through our proprietary, in-house analytics platform that measures sentiment of sections, [...]

Webinar Video – Strange Bedfellows: How to Leverage Both Traditional and Online Qual

By |May 26th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , , |

 Brought to you by Quirks and 20|20 In May 2016, 20|20 partnered with Quirks for a webinar exploring best practices for combining traditional face-to-face and online qualitative research. Today, more and more researchers are finding opportunities to combine both traditional and online qualitative research within a single project, thereby giving participants a chance for greater experience [...]

Webinar PDF – Strange Bedfellows: How to Leverage Both Traditional and Online Qual

By |May 26th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

 Brought to you by Quirks and 20|20 In May 2016, 20|20 partnered with Quirks for a webinar exploring best practices for combining traditional face-to-face and online qualitative research. For those who would like a copy of the webinar presentation, we have created a downloadable PDF of the slide deck. If you have any questions as you are [...]

Seeking Some Clarity: What is Hybrid Quant/Qual Anyway?

By |May 10th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , |

Quirk's recently published an article written by 20|20 Founder and President, Jim Bryson, in their May 2016 issue. “Seeking Some Clarity: What is Hybrid Quant/Qual Anyway?” provides case studies from researchers to shed light on the rise in popularity of hybrid quant/qual methods. The following is a brief excerpt: Currently, hybrid quant/qual research is all the [...]

Extracting Maximum Value: How to Use the By-Products of Qualitative Recruiting

By |February 11th, 2016|Categories: Articles and Case Studies|Tags: , , , , , , , , , , |

Quirk's recently published an article written by 20|20's President, Jim Bryson, in their December 2015 issue. "Extracting Maximum Value: How to Use the By-Products of Qualitative Recruiting" considers consumers who don't fit focus group screening criteria and provides a process for researchers and recruiters to partner with these respondents to mine the usable data given. [...]