Greenbook recently published an article written by Jeff Resnick as part of the CASRO Transformation Series. 

“20|20 Is Writing the Lyrics of Qualitative Transformation” discusses 20|20’s growth with the evolving market research industry and thoughts about this transformation shared by 20|20’s CEO Jim Bryson.

The following is a brief excerpt:

This month’s Transform Blog takes us to Nashville, Tennessee – home of the Grand Ole Opry and the Country Music Hall of Fame.  It is also the home of 20|20 Research and its CEO, Jim Bryson.  By many accounts, qualitative research will continue to flourish as an integral element of a researcher’s tool kit.  However, like so many aspects of our industry, the discipline of qualitative research has undergone significant change with more dramatic change to come in the future.  Jim and his team have been at the forefront of this evolution, having grown from a 1986 start-up in a 10 x 10 room with two filing cabinets to a company that now services clients from over 100 countries.  Jim shared his thoughts about transformation based on more than 25 years of learning to perfect it.

To read the full article, please download this PDF: 20_20 Is Writing the Lyrics of Qualitative Transformation_Greenbook Jan 2015

Or, click here.