RW Connect recently published an article written by 20|20’s CIO Isaac Rogers in their December 2014 issue.

“Betting on Your Future: Why Sweaty Palms are Important to the Research Industry” explores the emerging trends in digital qualitative recruiting techniques, giving way to more options with greater results

The following is a brief excerpt:

Virtual Reality (VR) was once a quirky technological marvel that failed to pan out in the late 1990s. Yet, today, VR has become the single most heralded consumer electronics development since the advent of the Smartphone, with companies like Facebook, Samsung, and Sony investing billions in the space.

VR promises to revolutionise not only video games, but also movies (imagine walking around the scenes of your favorite films), communication tools (think video conferencing, but you’ll actually feel like you’re right there), and education (picture a history lesson, but with the students placed right in the action). The promise of VR is that consumers will be able to create other realities; the headsets and hardware will generate experiences so lifelike it will trick our minds into believing it’s all real.

To read the full article, please download this PDF: RW Connect_ Dec 2014_Betting on Your Future

Or, view it on RW Connect’s website.