AMA Marketing Health Services Newsletter recently published an article written by 20|20’s CEO Jim Bryson.
“Better, Faster Physician Research” gives best practices for recruiting and executing studies with physicians.
The following is a brief excerpt:
Today, technology penetration has advanced so that marketers and researchers now can reach busy physicians at times and places that are convenient for the physician. Also, this technology makes participation easy and more enjoyable. Physicians can share their opinions and interact with colleagues without trekking to a central location that is more convenient for researchers than doctors.