The latest from 20|20

Facebook Watch faces an ‘uphill battle’ against YouTube

S&P Global recently published an article exploring consumer perception of the Facebook Watch platform that launched in September featuring insights from a 20|20 study and commentary from CEO Isaac Rogers.    [...]

CEO Isaac Rogers and the 20|20 Team Featured in Recent Article from S&P Global

S&P Global recently published an article “Analysts: The Markets ‘disenchanted’ with Snapchat” featuring commentary from CEO Isaac Rogers and insights based off a 1,000-person nationwide survey conducted by the 20|20 team. [...]

Today’s Hybrid Research: It Might Not Mean What You Think It Means

A 20|20 White Paper As brands engage in a never-ending battle for share of mind and wallet, every new piece of insight has the potential to provide a competitive advantage. [...]

Fast-casual MR: Leveraging Online Qualitative for Fast Delivery

Quirks recently published an article written by 20|20 Technology CEO Isaac Rogers in their January 2017 issue. “Fast-casual MR: Leveraging Online Qualitative for Fast Delivery” explores how digital tools can help researchers meet end-client demands for timely, usable [...]

An Inside Look at Traveler Decision Making

Where They Go. Why They Stay. 20|20 Research recently partnered with Sullivan, a brand engagement firm, on a research initiative to better understand how travelers research and choose where to stay on a vacation. Using [...]

Learn and Earn: Three Intriguing Lessons from Online Qual

Research and Results recently published an article written by 20|20 Technology CEO Isaac Rogers. “Learn and Earn: Three Intriguing Lessons from Online Qual” illustrates how online qualitative allows researchers to reach their consumers in new ways. The following [...]

Unlocking Best Practices: What Advanced Analytics Reveal About Effective Online Discussions

A 20|20 White Paper Rather than design and recommend best practices based on gut feelings, the team at 20|20 decided to do some research of our own, studying a sample of completed projects to see [...]

Webinar Video – Strange Bedfellows: How to Leverage Both Traditional and Online Qual

 Brought to you by Quirks and 20|20 In May 2016, 20|20 partnered with Quirks for a webinar exploring best practices for combining traditional face-to-face and online qualitative research. Today, more and more researchers are finding opportunities [...]

Webinar PDF – Strange Bedfellows: How to Leverage Both Traditional and Online Qual

 Brought to you by Quirks and 20|20 In May 2016, 20|20 partnered with Quirks for a webinar exploring best practices for combining traditional face-to-face and online qualitative research. For those who would like a copy of [...]

Seeking Some Clarity: What is Hybrid Quant/Qual Anyway?

Quirk's recently published an article written by 20|20 Founder and President, Jim Bryson, in their May 2016 issue. “Seeking Some Clarity: What is Hybrid Quant/Qual Anyway?” provides case studies from researchers to shed light on the [...]

Extracting Maximum Value: How to Use the By-Products of Qualitative Recruiting

Quirk's recently published an article written by 20|20's President, Jim Bryson, in their December 2015 issue. "Extracting Maximum Value: How to Use the By-Products of Qualitative Recruiting" considers consumers who don't fit focus group screening [...]

How wearables might answer behavioral questions today’s Market Researchers might not even think to ask

Marktforschung recently published an article written by 20|20's Chief Innovation Officer Isaac Rogers in their July 2015 issue. "How wearables might answer behavioral questions today's Market Researchers might not even think to ask" discusses the potential [...]

The Power of the Target Perspective

QRCA Views featured an article written by Katie White, 20|20 Senior Project Manager, in the Winter 2015 issue. “The Power of the Target Perspective” sheds light on how this method can improve the potential for success when [...]

Online Qualitative Recruiting: Is There a Better Way?

Alert! Magazine recently published an article written by 20|20's Director of Project Management Sheena Swanson Bacon in their July 2015 issue. "Online Qualitative Recruiting: Is There a Better Way?" offers suggestions on how to improve efficiency [...]

Just Right Indeed: The Goldilocks approach to innovation research

Quirks recently published an article written by 20|20's CIO Isaac Rogers in their August 2015 issue. "Just Right Indeed: The Goldilocks approach to innovation research" sheds light on how a hybrid quant+qual mini-community can come together to [...]

How Integrated Quant+Qual is Democratizing Research

Survey Magazine recently published an article written by 20|20's CIO Isaac Rogers in their July issue. "How Integrated Quant+Qual Is Democratizing Research" explains how a subtle wind of change is blowing through the industry, breaking down the [...]

You Can Go Global With Technology: 6 Ideas To Take Around The World

QRCA Views recently published an article written by 20|20's CEO, Jim Bryson in their Summer 2015 issue. "You Can Go Global With Technology: 6 ideas to take around the world" shows qualitative researchers just how [...]

Qual Research’s Journey Out of the Rabbit Hole

The American Marketing Association recently published an article written on their Elevate blog by 20|20's CEO Jim Bryson.  "Qual Research's Journey Out of the Rabbit Hole" uses the lens of Alice and Wonderland to survey the mad [...]

The Naysayer’s Guide to Virtual Reality in Marketing Research

MRIA's Vue Magazine recently published an article written by 20|20's CIO Isaac Rogers in thier April issue. "The Naysayer's Guide to Virtual Reality in Marketing Research" is a friendly harbinger for market research professionals and why they should [...]

Coming of Age

Research &Results recently published an article written by 20|20's CIO Isaac Rogers in their April issue. "Coming of Age: How integrated quant and qual research benefits from digital methods and helps researchers" gives light to the new [...]

The New Quant+Qual Paradigm Webinar Video

 Brought to you by Quirks and 20|20 In April 2015, 20|20 partnered with Quirks to bring a webinar exploring practical approaches to better research through quant+qual integration. This webinar is for researchers who conduct quantitative [...]

The New Quant+Qual Paradigm Webinar PDF

 Brought to you by Quirks and 20|20 In April 2015, 20|20 partnered with Quirks to bring a webinar exploring practical approaches to better research through quant+qual integration. For those who would like a hard copy [...]

Josh White Awarded Survey Magazine’s 2015 Technology Trendsetter

In the March 2015  issue of Survey Magazine, 20|20 Director of  Global Support Team Josh White was awarded the "Techie in Training" Award for one of the Market Research Technology Trendsetters. "Rarely do you find an [...]

CASE STUDY: Virtual Intercepts

Reading it Right: Using 20|20's Virtual Intercept hybrid research technology to ensure a better customer experience  RPG Innovations, an international pet care products company, wanted to ensure that consumers have the best experience possible with [...]

The Most Innovative Tool in Research … And How It Could Reshape Our Industry Forever

MRA's Alert! recently published an article written by 20|20's CIO Isaac Rogers in their first quarter issue. "The Most Innovative Tool in Research...And How it Could Reshape our Industry Forever" explores how researchers and marketers can revolutionize their insight-gathering [...]

CASRO Transformation Spotlight: 20|20 Is Writing the Lyrics of Qualitative Transformation

Greenbook recently published an article written by Jeff Resnick as part of the CASRO Transformation Series.  "20|20 Is Writing the Lyrics of Qualitative Transformation" discusses 20|20's growth with the evolving market research industry and thoughts about this transformation shared [...]

Betting On Your Future: Why Sweaty Palms are Important to the Research Industry

RW Connect recently published an article written by 20|20's CIO Isaac Rogers in their December 2014 issue. "Betting on Your Future: Why Sweaty Palms are Important to the Research Industry" explores the emerging trends in digital qualitative [...]

The Great Quant/Qual Divide

Research World recently published an article written by 20|20's CEO Jim Bryson.  "The Great Quant/Qual Divide" discusses how integrative research is becoming the new normal in the industry. The following is a brief excerpt: Research has [...]

Better, Faster, Physician Research

AMA Marketing Health Services Newsletter recently published an article written by 20|20's CEO Jim Bryson.  "Better, Faster Physician Research" gives best practices for recruiting and executing studies with physicians. The following is a brief excerpt: Today, [...]

Is Qual Evolving to Extinction?

Greenbook recently published an article written by 20|20's CEO Jim Bryson.  "Is Qual Evolving to Extinction" gives researchers a prediction of where the industry is going in the years to come, whether it will be seen [...]

Why B-2-B Research is like Herding Cats

AMA's B2B Newsletter recently published an article written by 20|20's CEO Jim Bryson. Why B-2-B Research is like Herding Cats explores how the new technology in market research can help can help respondents and researches [...]

The Evolution of Digital Qualitative Recruiting

  RW Connect recently published an article written by 20|20's CIO Isaac Rogers in their October 2014 issue. "The Evolution of Digital Qualitative Recruiting" explores the emerging trends in digital qualitative recruiting techniques, giving way to more [...]

Sheena Swanson Awarded Survey Magazine’s Top 20 Researchers You Need To Know

In the September 2014 issue of Survey Magazine, 20|20 Director of Project Management Sheena Swanson was awarded the "Unknown Soldier" Award for one of the Top 20 Researchers You Need to Know. "Sheena is extremely poised [...]

Doing More with More

Research World recently published an article written by 20|20's CIO Isaac Rogers in their September 2014 issue. "Doing More with More" explores the increase in multi-part or hybrid research projects as a means to foster deeper and [...]

CEO Jim Bryson Interviewed on QRCA Views Podcast

QRCA recently interviewed 20|20's CEO Jim Bryson in their quarterly podcast series. In this interview, Jim talks about the irony of hating his research classes while in college while seconds later discussing how he helped [...]

7 Days, 7 Countries, 7 Ways

AMA's Marketing Insights recently published an article written by 20|20's CEO Jim Bryson in their July/August 2014 issue. "7 Days, 7 Countries, 7 Ways" explores new technology trends in multinational qualitative research through the "three sevens challenge" [...]

Iceberg Ahead: Does the Market Research Industry have a Titanic Data Security Problem?

Quirks recently published an article written by 20|20's CIO Isaac Rogers in their June 2014 issue. "Iceberg Ahead: Does the market research industry have a titanic security problem" offers solutions to market researchers to ensure [...]

CEO Jim Bryson on Peanut Labs Ask-Me-Anything

Peanut Labs "Ask-Me-Anything" asked for Jim Bryson to be a special guest on their market research expert webinar series. Listen to Jim Bryson, Founder and CEO of 20|20 Research, share his expertise in our monthly [...]

Getting More from Online Homework

QRCA Views recently published an article written by 20|20's CEO Jim Bryson in their June 2014 issue. "Getting More from Online Homework" encourages researchers to utilize homework in preparation and to benefit studies. The following [...]

Jim Bryson Named Research Business Daily Report’s 2013 Executive of the Year

On December 19, 2013, The Research Business Daily Report announced that 20|20 CEO and Founder Jim Bryson is the Market Research Executive of the Year. The award was announced on a live webcast by editor [...]

Five Tips for Better Global Online Qualitative

QRCA Views recently published an article written by 20|20's CIO Isaac Rogers in their Winter 2013 issue. "Five Tips for Better Global Online Qualitative" equips researchers with informative and insightful suggestions on multi-country research. The [...]

Virtual Intercepts™ Highlighted in Research Business Report Daily

Bob Lederer of the Research Business Daily Report recently interviewed 20|20 Research's CEO, Jim Bryson to discuss our latest innovation, Virtual Intercepts™. Watch the webcast here.

Faster, Better and Cheaper Global Qualitative Research

Jim Bryson, our CEO, was asked to present at TMRE 2013 this past month. What if you could get Faster, Better, AND Cheaper research? Jim asked conference attendees to imagine that scenario with him as [...]

Common Mistakes With Global Online Qualitative

MRA's ALERT! recently published an article written by 20|20's CIO Isaac Rogers in their fourth quarter issue. "Common Mistakes With Global Online Qualitative (and How to Avoid them)" address some of the more common, yet [...]

Leveraging Mobile and Online Qualitative to Get into Shoppers’ Heads

Quirks recently published an article co-authored by 20|20's CEO Jim Bryson in their July Issue: Shopper Insights. "Be There Now: Leveraging Mobile and Online Qualitative to Get into Shopper's Heads" details how to combine mobile [...]